BFI Audience Awards Update
BFI FILM AUDIENCE NETWORK
AWARD of £4,000,000
Film Hub Lead Organisations BFI
The BFI Film Audience Network was set up in 2012 using funds from the National Lottery to support a stronger and more connected approach to building a wider, more diverse UK cinema audience with a richer appreciation of British and international independent film.
Building on the success of the FAN 2012 – 2017, and following a restructure of FAN’s English hubs, the BFI has now made Lottery awards to leading film organisations and venues to manage the eight Film Hubs that make up FAN.
Funding will enable BFI FAN to continue its broad range of audience development activity through the support of venues, non-theatrical exhibition, local film festivals and sector development initiatives. Based in their regions, the Hubs will be able to meet the specific needs of their local exhibitors and audiences, and – new for BFI 2022 – Hubs will take responsibility of certain priority activity areas that reach across all of FAN.
As part of this award, National Lottery funding will also see six BFI NETWORK talent executives appointed in the English Hubs to give greater support to new talent where they live.
The Film Hubs that make up the Film Audience Network are:
Film Hub Midlands - led by Broadway Media Centre in Nottingham working in partnership with the Birmingham-based Flatpack
Film Hub North - led collectively by Showroom Workstation, Sheffield, HOME, Manchester and Tyneside Cinema, Newcastle
Film Hub South East - led by the Independent Cinema Office in collaboration with Saffron Screen in Saffron Walden and The Depot in Lewes
Film Hub South West - led by Watershed in Bristol
Film Hub Scotland - led by Glasgow Film Theatre
Film Hub Northern Ireland - led by Queen’s University Belfast
Film Hub Wales - led by Chapter in Cardiff
Film Hub London - led by Film London
Bombshell: The Hedy Lamarr Story
An award from the BFI Audience Fund will allow Dogwoof to organise a live event on International Women's Day (Thursday 8 March) where the film will be followed by a Q&A with producer Susan Sarandon and director Alexandra Dean. The event and accompanying PR campaign will enable the film to reach a much wider audience right across the UK and with a National Lottery award Dogwoof will specifically be looking to market this event to a young (16-30) female audience.
ARROW FILM DISTRIBUTORS
National Lottery funding will allow a heightened campaign and promotion of Clio Barnard’s critically revered and highly anticipated third feature Dark River across the North of England, giving audiences outside of London increased access and awareness of this extraordinary British independent film.
An award from the BFI Audience Fund will support Thunderbird Releasing in targeting BAME and Younger audiences with Warwick Thornton’s exceptional film Sweet Country. Supported activity will include a 60 screen opening, a national rail and VOD campaign as well as targeted online and social media. Funding will also be used to ensure there is local outreach and partnerships coordinated by regional representatives to engage national audiences with the themes of racial injustice and de-colonisation.
CURZON FILM WORLD
A Fantastic Woman
An award from the BFI Audience fund will help Curzon undertake activity to engage LGBT audiences across the UK with this outstanding film. Funded activity includes coordinated outreach partnerships with LGBT ambassadors and influencers, talker screenings and special events across the UK, paid for targeted social and online media as well as the employment of a Trans-ambassador to work across the campaign to ensure the tone of voice is appropriate and attractive to the target audience.
I Got Life!
An award from the BFI Audience Fund will support the distributor in building a campaign to take I Got Life! to a wider female audience who wouldn’t normally choose a foreign language film, in particular
Curzon Film World
An award from the BFI Audience Fund will support the distributor in their efforts to make 120 BPM a must see film for LGBT audiences outside of London. Funded activity includes coordinated outreach and grassroots marketing, engaging LGBT ambassadors and influencers in key regional cities, a talker screening programme with Attitude, paid for targeted social and online media, print advertising in LGBT publications and launch events that aim to create a social media buzz and stimulate word of mouth.